I pose questions, I research the topic, I write about the results and I produce an end presentation in whatever form suits the purpose best. My work as a fashion anthropologist moves back and forth in between the margins of fashion and anthropology in order to create connections and awareness about the choices that we make. As a fashion anthropologist it is equally important to be read in publications as well as to be heard in presentations. Where possible, I thus transform and translate theoretical questions into feasible production projects. In this portfolio I will show the consistency as well as diversity of my work.

WARDROBE & IDENTITY SESSIONS

Category: research

Together with my clients I create awareness and a better understanding of the content of one’s wardrobe. Who are you and how do you best communicate this through clothing? During the wardrobe session(s) we explore the relation between identity, fashion and consumption practices. The result is that I create more choice with less clothing.

Wardrobe-&-Identity-Consultant
WAD & DESIGN BOOK PUBLICATION

Category: writing

Book publication ‘Contemporary Design, Tomorrow’s Heritage’ (forthcoming). Initiated after the Wad & Design Festival with three leading themes: heritage, craftsmanship and sustainability. What are the (design) visions of the participating designers and how is their personal signature interwoven in their work for the festival?

Wad-&-Design-boekpublicatie
WAD & DESIGN STUDENT WORKSHOP AND EXHIBITION

Category: producing

In less than a week we guide students with different educational backgrounds in the process of creating/designing a product which relates to the island of Schiermonnikoog and everything it has to offer concerning nature and cultural heritage. This product is presented as part of the Wad & Design festival in a group exhibition at Schiermonnikoog.

Wad-&-Design-Student-Workshop-and-Exhibition
UNSEEN PHOTO FAIR AMSTERDAM

Category: producing

As a production coordinator (2013, 2014 and 2015 edition), I have been responsible for managing the festival ground, coordinating the fair logistics, communication with partners and artists, as well as producing the fair ground. Unseen is an international photography fair and festival focused on undiscovered photography talent and unseen work by established photographers.

Unseen-Photo-Fair-Amsterdam
STICHTING WAD & DESIGN

Category: producing

Together with Berber Soepboer (designer) and Eveline Prins (fundraiser) I co-founded the Stichting Wad & Design in June 2014. Goal of the foundation is to strengthen the relationship between fashion, design, architecture and the experience of natural environment. As production manager, my role within this project is to coordinate the program and financing.

Stichting-Wad&Design
DESIGNXPO FRYSLÂN

Category: producing

Curating and coordinating the Wad & Design exposition (2014) with a selection of the work from the seven Dutch designers shown during the actual festival at Schiermonnikoog in September 2013. Afterwards, we arranged the exposition into a shopping window in the shopping centre of Leeuwarden where it was on display for another month.

DesignXPO-Fryslan
UNFOLDING SYMBOLS OF AFRICAN INSPIRED FASHIONS: the social reproduction of cultural symbols

Category: writing

Paper written for the symposium ‘Fashion Colloquia AMFI 2014’. Theme: ‘New Conversations in Fashion’. Topic of the publication is the repositioning of Vlisco as a ‘global fashion brand’. Described is how three different contexts meet: production country The Netherlands, consumer market Central- and West Africa and an up and coming ‘fashionable Africaness’ in the West.

Unfolding-Symbols-of-African-Inspired-Fashions
FoA. BLOG CONTRIBUTOR

Category: writing

Since November 2013 I have been writing blogs for FoA. First of August. Also, both in 2013 and 2014 I have presented two research projects (‘Styling Beyond the Nation’ and ‘Islamic Fashions’) during FoA. Academy, a platform for young intellectuals to connect fashion, cultures and social trends to sociological insights.

Blog-contributer-FoA
SMAAK IN DE TROPEN: Lancering speciale TASTE-editie van antropologisch tijdschrift Etnofoor

Category: producing

Production of a fashion show, presentation and photoshoot in the Tropenmuseum Amsterdam (May 2013). Taste points literally and metaphorically to the flavour of life. It concerns processes of communion through style or knowledge. Designs were shown by the Ghanaian designers ajePomaa Design Gallery, Christie Brown, deDo, Duaba Serwa, K’NAF Couture and Mina Evans.

Smaak-in-de-Tropen
A FASHION ODYSSEY: Progress in fashion and sustainability

Category: writing

Book publication (2013) as a result of the research ‘Sustainable Design as a Powerful Force to Change’. The book deals with themes that are of particular relevance in today’s discussion of sustainability. Can ‘Slow-Fashion’ really provide the notion of fashion with a new value interpretation? How do new ways of producing fashion result in new sustainable business models?

A-Fashion-Odyssey-Progress-in-Fashion-and-Sustainability
GHANA HERITAGE DAY – CENTRE FOR INTERNATIONAL HERITAGE ACTIVITIES

Category: producing

Dutch professionals and experts working on heritage projects in or with Ghana gathered in order to exchange experience and knowledge on projects and activities in the field of Ghanaian- Dutch Mutual Cultural Heritage. Within the program my role was to present the relation of up and coming Ghanaian fashion designers with (current day Ghanaian) cultural heritage.

Ghana-Heritage-Day
STYLING BEYOND THE NATION: positioning up and coming Ghanaian fashion designers in a contemporary world of fashion

Category: research

Ethnographic research (2012) about how inspiration is translated into ready-to-wear collections by up and coming Ghanaian fashion designers. Research is conducted on how they are influenced by the market and how, at the same time, they influence the market. What do notions and concepts such as ‘Western’, ‘African’, ‘global’ and ‘local’ mean and how are these translated into clothing designs?

Styling-Beyond-the-Nation2
FROM SEGMENTS AND LIFESTYLES TO COMMUNITIES-LIGHT: Identifying Islamic sub-cultures in The Netherlands

Category: writing

Scientific publication (2012) in Emerald, Journal of Islamic Marketing as a result of the research ‘Islamic Fashions in the Netherlands’. Focus in the article is the market segmentation of Dutch Muslim women wearing the veil. How, as a company, do you create valuable products for this specific consumer group? What is their linking value and what are important glue values?

From-segments-and-lifestyles-to-communities-light-Identifying-Islamic-sub-cultures-in-The-Netherlands
SUSTAINABLE DESIGN AS A POWERFUL FORCE TO CHANGE

Category: research

Research (2011) on fashion and sustainability as part of the symposium ‘A Fashion Odyssey’ during the Arnhem Mode Biennale. Are fashion and sustainability, because of the extremely high turnover rate of the former and the slow approach of the latter, a paradox? How do you employ this paradox in collection design and how do you, as a designer, involve a consumer in this process?

Sustainable-Design-as-a-Powerful-Force-to-Change2
PREMSELA: A FASHION ODYSSEY

Category: producing

Curating and producing ‘A Fashion Odyssey’ (2011). Premsela, the Netherlands Institute for Design and Fashion, commissioned three young Dutch designers – Elsien Gringhuis, Iñiy Sanchez and Berber Soepboer – to elaborate the relationship between fashion and durability. The end result was presented in an exhibition during Arnhem Mode Biennale.

A-Fashion-Odyssey
STYLING THE NATION: Vlisco as interface of traditional dress and fashion in contemporary Ghana

Category: research

Literature study (2010) about the current fashion industry in Ghana. How it is influenced by traditional Ghanaian clothing on the one hand and by global and/or ‘Western’ fashion on the other hand. Tradition seems to be unchangeable, the fashion industry is constantly changing. How are these seemingly paradoxical processes merging in Vlisco’s fabric designs?

Styling-the-Nation2
ISLAMIC FASHIONS IN THE NETHERLANDS

Category: research

Qualitative trend report and target group analysis (2008) amongst Dutch Muslim women between the age of 15 and 25. Based on different observations five categories (‘consumer tribes’) were developed. How do they use the veil in expressing their identity and what are the reasons for these young Muslim women to wear the veil?

Islamic-Fashions-in-the-Netherlands
MODEFABRIEK TERMINAL AND SUPERSTORE

Category: producing

During both the Winter as well as the Summer fair in 2007 I have curated and coordinated the MODEFABRIEK SUPERSTORE and the MODEFABRIEK TERMINAL respectively. Both were temporary design department stores/platforms with the works of up-and-coming Dutch and international designers (both fashion as well as design and photography).

Modefabriek-Terminal-and-Superstore